# Tanobel: Pioneering Excellence in Indonesia’s Water Industry and Future Leadership
Since its inception on September 17, 2003, PT Sariguna Primatirta—operating under the brand identity Tanobel—has revolutionized the Indonesian bottled water market. What began with the production of the "Anda" brand quickly evolved into a national success story with the 2004 launch of Cleo, a premium purified water line that has since become a household name across the archipelago.
## The Evolution and Quality Standards of Tanobel
Tanobel’s commitment to purity and excellence is reflected in its advanced manufacturing infrastructure. The company manages a highly integrated production cycle, encompassing everything from raw material sourcing to the final automated packaging of cups, bottles, and gallon containers.
The company’s dedication to maintaining the highest global standards has been recognized through significant international certifications:
* ISO 9001:2000: Awarded in October 2008 for quality management excellence.
* ISO 22000:2005: Awarded in October 2008 for food safety management.
* REBI Recognition: Acknowledged as the pioneer of oxygen-enriched bottled water in Indonesia through the Cleo brand.
Today, the company offers a versatile range of packaging options to suit consumer needs, including 250 mL cups, 330 mL, 550 mL, and 1,200 mL bottles, as well as 6 L and 19 L gallons.
## Shaping Future Talent: The Tanobel Acceleration Program 2026
Beyond its industrial success, Tanobel is deeply invested in human capital development. The Tanobel Acceleration Program 2026 is a premier career initiative designed to cultivate top-tier professionals. Participants gain holistic experience through intensive learning, cross-functional assignments, strategic rotations, and direct mentorship from industry leaders to sharpen their technical, operational, and managerial acumen.
1. Management Trainee
This track focuses on cultivating the next generation of leaders for factory operations.
* Education: Degree (D4/S1/S2) in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Fresh graduates or professionals with up to 1 year of experience.
* Academic Excellence: Minimum GPA of 3.30.
* Skills: Proven leadership experience, strong analytical and problem-solving abilities, and excellent public speaking skills.
* Mobility: Willingness to be stationed anywhere in Indonesia.
2. Managerial Development Program
Designed for experienced professionals ready to transition into senior management roles.
* Education: Degree (D4/S1/S2) in Mechanical, Industrial, Chemical, or Electrical Engineering.
* Experience: Minimum of 3 years in a leadership or supervisory position.
* Academic Excellence: Minimum GPA of 3.30.
* Skills: Demonstrated ability to lead teams, strong critical thinking, and refined presentation skills.
* Mobility: Willingness to be stationed anywhere in Indonesia.
3. Marketing & Sales Development Program
This program prepares aspiring leaders to excel within the dynamic commercial sector of the business.
* Education: Degree (D4/S1/S2) in any field of study.
* Experience: Fresh graduates or professionals with up to 1 year of experience.
* Academic Excellence: Minimum GPA of 3.00.
* Requirements: A valid driver’s license (A/C) and a genuine passion for sales and marketing.
* Soft Skills: Strong communication, teamwork orientation, and leadership experience from campus or organizational activities.
* Mobility: Willingness to be stationed anywhere in Indonesia.
By bridging world-class manufacturing standards with a robust professional development framework, Tanobel continues to secure its position as a dominant force in the Indonesian market while simultaneously building a legacy of excellence for the next generation of business leaders.