# Inside Livehaf: Driving Fashion E-Commerce Success and Creative Strategy
Navigating the competitive landscape of modern e-commerce requires a unique blend of agility, market understanding, and compelling storytelling. Originally launched as a fitness apparel label, Livehaf has transformed into a household name for accessible, high-quality daily wear in Indonesia. By catering to ambitious professionals and everyday consumers looking for value without compromise, this homegrown micro, small, and medium enterprise (MSME) has captured the digital zeitgeist.
Fueling this continuous growth demands fresh creative leadership, particularly within the core content engine that drives daily engagement across social platforms.
## The Core Mission of a Senior Creative Content Strategist
Stepping into the role of Senior Creative Content Strategist means becoming the heartbeat of the brand’s visual and narrative direction. This position goes beyond brainstorming; it requires translating raw concepts into high-performing digital assets that resonate with contemporary audiences.
As a key pillar of the creative division, you will orchestrate seamless pre-production workflows tailored to specific digital channels, cultural trends, and consumer behaviors.
Key Pre-Production Leadership Duties
* Strategic Alignment: Design robust content blueprints, checklists, and fact-checking protocols based on pre-production meeting directives.
* Cross-Functional Collaboration: Partner closely with the Assistant Creative Content Supervisor and Senior Videographer to conceptualize viral, industry-leading fashion campaigns.
* Talent Management: Coordinate high-profile talent and brand ambassadors efficiently, navigating tight schedules and resolving impromptu logistical challenges with composure.
## Core Responsibilities and Operational Impact
Success in this capacity hinges on balancing visionary creative execution with meticulous operational organization. You will serve as the connective tissue between ideation and physical execution.
Operational Excellence
* Asset Management: Maintain pristine digital and physical archives for all creative paperwork, contact databases, and project documentation.
* Publishing and Copywriting: Spearhead the batching, uploading, and persuasive copywriting for daily TikTok and Instagram distributions.
* Logistical Oversight: Handle comprehensive scheduling for talent, venue bookings, and vendor negotiations from initial concept to final shoot day.
* On-Site Production Support: Manage accommodation logistics, verify product readiness, and ensure all props and styling elements meet brand standards during active filming.
* Financial Administration: Process team-related invoices, manage expense reports, and provide general operational support as required.
Talent Acquisition and Partnership Management
* KOL Scouting: Identify, vet, and classify models and Key Opinion Leaders (KOLs) across diverse industries to build authentic brand alignments.
* Relationship Building: Initiate outreach, cultivate long-term partnerships, and negotiate mutually beneficial collaboration terms, deliverables, and compensation.
* Deck Creation: Build comprehensive presentation decks for catalog shoots, outdoor productions, location scouting, and talent preferences.
* Scriptwriting: Write and deliver a minimum of eight engaging, conversion-focused TikTok video scripts every month.
## Candidate Qualifications and Requirements
To thrive in this fast-paced retail environment, applicants must possess a rare hybrid of analytical rigor and unbridled creative flair.
Professional and Educational Background
* Hold at least a Bachelor’s Degree from any recognized academic discipline.
* Demonstrate a minimum of two years of proven professional experience as a creative content strategist or in a closely related role.
* Maintain a robust, verifiable portfolio showcasing past creative content strategies and campaign successes.
Technical Skills and Competencies
* Advanced expertise in scriptwriting, copywriting, and digital directing—particularly for the TikTok ecosystem.
* Comprehensive understanding of TikTok algorithms, regional cultural nuances, and broader social media trends.
* Strong data-interpretation skills, with the ability to spot emerging patterns and translate them into actionable content recommendations.
* Exceptional organizational habits paired with intense attention to detail.
## Work Environment and Expectations
* Commitment: Full-time position requiring a 5-day workweek.
* Location: Based on-site at the company headquarters in BSD, Tangerang, Banten.